The Masters is a always an exciting event, with a beautiful course, great shots, and lots of drama (always positive). This year, with the addition of the Masters App for the iPhone, it will be easier to follow all of the action, see live feeds from selected holes, view the leaderboard, and preview each hole with a recorded flyover.
The iPhone application points to the future of television. It incorporates live video feeds (you pick which of 3 holes to watch), immediate access the leader board - as well as the course layout and great looking flyovers.
After reading about the application in the NY Times, I had the app installed on my phone in less than 3 minutes. The live feeds were the initial reason I downloaded, but after looking at the leader board (with pairings and tee times), highlights from the par 3 competition, and the course overview I was impressed.
Live video, course context and hole previews, and a live leader board (and I can select what I want to see).
Nice job IBM and the tech team at the Masters. This will be a great weekend.