Monday, April 7, 2008

The Joy of Marketing Intelligent Software

I am entering week 3 as a member of the Instant Technologies team. In my first two weeks on the job, I saw something I never saw before - marketing literature that actually undersells the products.

Marketing all too often favors style over substance. How many 'games of the year' were played in the NFL last season? How many movies are touted as 'the year's best film!'?

One of my key mandates here at Instant Technologies is to update and refine our marketing messages and our marketing materials. It's a big job, but it's shockingly easy - our software architects have built a suite of well-designed products that sell on their own merits.

My main job, therefore, is simply to raise make certain that prospective customers think of Instant Technologies when they need a solution for Sametime or OCS. In so doing, I will remain true to our core marketing philosophy: Promise only what you can deliver.

What does this mean for your business?
  • No hard sell - Our marketing is centered around your real-time communications dilemmas, with clear and concise statements of how we solve those dilemmas.
  • No bull - The features listed in our materials are real, and the benefits we describe are based on real-world feedback from customers just like you.
  • Software that meets or exceeds your expectations.
Posted by Dan